A complete commercial Figma design system I designed, built, and launched solo: 5,100+ components and variants, 680+ styles and variables, and 330+ ready-made sections. I architected a semantic token hierarchy where a single change cascades cleanly across light and dark themes and Web, iOS, and Android, and built every interactive component to WCAG 2.1, with validated contrast pairs, full Auto Layout, and a 4px grid. I also designed the brand and built the marketing site in Webflow, full ownership, concept to launch.

bp pulse / Aral pulse (BP Europa SE) — 2023–2024

I owned the Aral pulse design system, the German brand layer built on top of bp pulse, covering components, theming and localisation, and contributed to the bp pulse design system itself. On bp's UK-based Global Design team I owned design discovery and delivery for the German market, one of bp pulse's key e-mobility markets, across the mobile app and charge-point experience. I adapted and localised global designs for the German rollout, ran usability testing with German customers, validated designs with market stakeholders, and oversaw the lifecycle from brief to market launch, including several local initiatives aimed at increasing customer lifetime value.

WSW Wuppertaler Stadtwerke — 2022

A municipal utility and transport group with ~3,300 employees and around €1.3bn in revenue. I joined the account as lead designer at shetani, taking over design ownership mid-engagement, and consolidated a fragmented UI landscape into a unified, documented component library that sped up implementation and cut design-to-dev back-and-forth. I delivered an internal dashboard and a 300+ page website redesign, restructured the navigation and information architecture, and ran accessibility audits that resolved critical WCAG violations across transport and energy products.

CP Kaut — 2021

Worked on a full design refresh of Kaut's e-commerce experience, modernising the entire site end to end. The work focused where it mattered most for conversion, the checkout flow, product detail pages, and product filtering and overview pages, streamlining the path from browsing to purchase.

Insym — 2021

A sustainability platform connecting industries to exchange residual materials, supporting circular-economy and waste-reduction goals. The design challenge was making complex industrial transactions feel simple: I designed an intuitive interface with an earth-inspired visual language that lowered the barrier to what's normally a technical, high-friction process.